We chose the phrase “WHY ME? IT’S YOU.” because it captures the core idea behind our brand and our story. “Why me?” is a question many people ask when they face challenges, doubts, or moments of reflection. But our answer is simple and empowering: it’s you. You are the reason, the creator, the decision-maker, and the one who gives meaning to what you wear, what you use, and what you choose to be part of. This phrase turns a question into a realization. It shifts the focus from uncertainty to ownership. It reminds us that the value of our objects, our art, and our products does not come from trends or hype, but from the people who connect with them. “WHY ME? IT’S YOU.” is not just a code or a slogan. It is a statement that reflects our belief that the story is completed by you.
